Brand Renewal Project
J a c k N i c k l a u s
Overview
There were a few different types of retail shops all over the country because it had been 30 years since the brand launched.
It was necessary to expose to our customers a consistent image of the brand.
There was a needs to create a younger and active image of the brand to attract new customers.
Strategy
We wanted the brand to look a little younger and more classy than most of the customers feel.
The Strategy of the renewal project was to highlight the image of the professional golfer, Jack Nicklaus, who is the legendary golfer of the U.S and the golden bear which is the symbol of the brand for a long time.
Brand Positioning
We wanted the brand to look a little younger and more classy than most of the customers feel.
The Strategy of the renewal project was to highlight the image of the professional golfer, Jack Nicklaus, who is the legendary golfer of the U.S and the golden bear which is the symbol of the brand for a long time.
Mood Board
The concept of the new Jack Nicklaus shop image is inspired by modern and
sophisticated spaces.
The heritage and value of the brand which has lasted for over 30 years will be able
to be maintained.
Interior Design
Shop Image
