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J A C K N I C K L A U S
VITA POP-UP Store
Overview
To target young-aged customers, new VITA products were released.
It features vivid-colored casual wear and accessories. It had to look differently from the brand concept through pop-up stores and VP displays in the department and shopping malls. I tried to stand out from the concept of the product line by using vivid colors and fruit patterns to look fresh and young. ​​​​​​​



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